What’s a Mopar? Here’s the History of One Hugely Misunderstood Brand Pt. 1

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Johnny HunkinsAuthorAug 26, 2021 https://www.motortrend.com/features/what-is-mopar/?wc_mid=4035:21905&wc_rid=4035:328343&_wcsid=E2CC51EB1B19E2C9EF97E8EE2C6599DD71CCC42A57F96461 Car companies are highly adept at crafting their brand images, and Mopar happens to be one of the automotive industry’s most recognized brands. Chrysler Corp. introduced Mopar in 1937 to launch its line of parts and accessories, which started with a single paradigm-changing product: antifreeze. That’s right: Continue Reading